Immediate Publication
CONTACT:
February 17, 2010
Mr. James E. Muellenbach III, CEO
(878) 345-2341
Gary, Indian
Burger Planet
Burger Chain is endorsed by Jayne Petersen, Trainer of the Stars.
Gary, Indian- Burger Planet is now endorsed by Opal Whitcombs personal trainer Jayne Petersen after a new line up of low calorie food is released.
CEO Mr. James Muellenbach has released what is considered one of the best low calorie menus around. Mr. Muellenbach said “We are now offering a great variety of options ranging from a white meat chicken breast wrapped in lettuce and apple slices for a side to minimize calorie intake yet still satisfying.”
This new menu is revolutionizing the industry while making sure to keep the cities where are chains are located happy and healthy. Jayne Petersen will be shown in several ads showing the importance of a healthy diet and some great tips on ordering smart from Burger Planet.
Another aspect to shake the fast food industry up is the offering of half orders for most popular items off the menu, so for those who like the great taste of Burger Planets ordinal meals. This will make eating out much more friendly to those on a diet.
Jayne Petersen said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Whether you are in the mood for a traditional Burger Planet burger or a low calorie option you now have everything you need in one stop.
Zane Buxton
Head Communications Manager
Burger Planet
Gary, Indiana
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3 comments:
Great press release. You can tell that you have learned alot this semester! keep up the great work!
I liked how you talked about the half orders that were now available when describing the new menu options. I also thought you picked some awesome quotes.
Put "For Immediate Release" at the top, not "Immediate Publication".
Remove "CONTACT:" from the top as it belongs at the bottom of a press release.
Your phone number and dateline are not AP Style.
Jayne is not the most important part of the release, so she is not the main part of the lead and she is not the headline. She can be the sub-head and she is definitly supportive information in the release.
Saying "revolutionizing the industry" might be going a little to far unless you have data or a quote from a credible person to back it up.
If you're going to say "shake the fast food industry up" explain why or what that means.
You need to add a boilerplate and -END- at the very end of the release.
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