JCOM 2310: Online reputation Final

Memo

To: Whitney Glenn

From: Zane Buxton

Date: 4.28.2010

Re: Online reputation

Whitney,

I recently did an online assessment of your public profile to see the types and amounts of information that I could gather and came up with quite a bit.

I was able to find out that you were born on November 9th, 1987 into a military family out of the DC area. I was also able to look up the past history when it comes to sports and it appears that you played in soccer for Mountain Crest High School your senior year.

When your Utah State profile pulled up it showed quite about about your interests and you working towards your public relations degree for 2011. I was able to find out that you were employed by Logan Glass and are now currently employed by the Buckle in the Cache Valley Mall.

I was able to find out you have been to 3 different colleges since you graduated high school and one day hope to open your own business or pursue a career in public relations.


You have a liking for the TV shows: The Hills, Desperate Housewives, and the Office just to name a few. It also talks about your hobbies including working out and attending Cross fit to stay in shape.

There is all the information that I could find Whitney but it makes my quite nervous to know how much info exists out there on me!

Sincerely,

Zane Buxton

JCOM 2310-Business Reply

Harley-Davidson Motorcycles
Keith Wandell, CEO
Milwaukee, WI,
United States

Zane Buxton
136 Penny Ln
Logan, UT, 84341

Dear Zane,

Thank you for taking the time to reach out and let us know about the store in Logan, Utah.

We pride ourselves on making each customer feel like they are the most important asset to Harley-Davidson, because frankly you are. Without the continued loyalty we would not be growing in this tough economy.

I have enclosed a gift certificate for you to use at Saddleback in Logan. I have also attached my personal business card so if there is ever any suggestions or problems please let me be the first to know.

Once again thanks for taking the time to let us know how we are doing. Enjoy the new bike and live to ride each day!



Sincerely,



Keith Wandell, Harley-Davidson Motorcycles
CEO

Media Pitch Final

To: Rick Mackey, Utah Business
Subject: Local Group Changing Investing Framework

Dear Rick,

I wanted to let you know about a local group that has been meeting regarding some of the new investing techniques and how to really bring it home to everyone in Cache Valley and all of Utah.

Your magazine strives off of local people and business doing great thing and I really see this fitting in to your readers and having your author Sam Chance put a piece in about this group. The group is called the Cache Valley Area Investor Associate or the CVAIA. They are located online at www.cvaia.com and have a meeting every 2 weeks at the Cache Valley Chamber of Commerce.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Give me a call at 435 512 4643 and we can talk further about this.

Zane Buxton
Head Public Relation Agent

Press Release 4: Final

For Immediate Release:

Cache Employment and Training Center
275 West 400 South
Logan, Utah 84321
435 752 7952

Local Center Available to help the Growth and Development of People with Disabilities

Logan, Utah— Local group is always looking for volunteers to help increase the support and education of people with disabilities in Cache Valley.

The Cache Employment center has a goal to provide services for individuals with disabilities in order to maximize their vocational and independent living skills. This is done by many different class and work skills throughout the days and into the years to help increase overall quality of life and social interaction on a daily basis.

Cache Employment has several contracts with large companies in Logan, Utah to assemble boxes and other tasks that can teach the students attending some of the most valuable work skills and daily life living skills.

Volunteers can always be used to help with daily work around the center as well as one on one interaction with the students; those interactions go a long ways in improving the lives of the students. Volunteers are always needed on a consistent basis, “It seems to be hard to leave once you have started the volunteer program because you really build some great relationships with the students and staff”, says the CETC.

Please come down any time to 275 West 400 South, Logan, Utah for any donation of time or resources that you can share.

Cache Employment and Training Center are willing to provide services in Box Elder and Cache Counties; at the Center, in the community, or in the home. Our services include day training, supported employment, seniors program, family support, respite, supported living, vocational evaluations, and volunteer programs. We are also licensed by the Utah Department of Human services, a qualified provider through the Utah State Office of Rehabilitation and a contracted service provider for the Division of Services for People with Disabilities.

Zane Buxton
Lead Public Relations

Press Release 3: Cause Promotion Final

For Immediate Release:
March 2, 2010
Preston Parker, Founder
Logan, Utah
Cache Valley Area Investors Association

People can be Happy Through Financial Independence.

Logan, Utah—Local area group meets to gain knowledge on creating happiness through gaining there financial independence.

Preston Parker, founder, got the group together to meet at the Cache Chamber of Commerce every other Thursday of the month. During these meetings Parker talks a lot about the importance of finding a job that you really love and the way to get this is gaining the financial resources so you aren’t relying only on this job.

Parker says, “There are enough jobs out there that everyone should be doing something that they love.” The meetings are generally member driven and really give the group a chance to share what they know and the skills that have got them into a better financial situation. The group spends a great deal of the time in an open discussion format designed to help educate and increase the network of those that attend.

The basic structure of this group is around passive and earned income. Passive income being the revenue stream that keeps coming in even while aren’t at work and really “puts your money to work to gain independence” says Parker, is what the group wants to see everyone accomplish. The end result is to have your passive income be higher than your living expenses and really giving you the freedom of employment choices.

The group meets every other Thursday and usually has anywhere form 10-15 group members attend. Come out and learn the secrets of successful financial individuals.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.


Contact:
Zane Buxton
Cache Valley Area Investors Association
Head Communications Manager

Media Pitch Draft

To: Rick Mackey, Utah Business
Subject: Local Group Changing Investing Framework

Dear Rick,

I wanted to let you know about a local group that has been meeting regarding some of the new investing techniques and how to really bring it home to everyone in Cache Valley and all of Utah.

Your magazine strives off of local people and business doing great thing and I really see this fitting in to your readers and having your author Sam Chance put a piece in about this group. The group is called the Cache Valley Area Investor Associate or the CVAIA. They are located online at www.cvaia.com and have a meeting every 2 weeks at the Cache Valley Chamber of Commerce.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Give me a call at 435 512 4643 and we can talk further about this.

Zane Buxton
Head Public Relation Agent

Press Release 4: Draft

For Immediate Release:

Cache Employment and Training Center
275 West 400 South
Logan, Utah 84321
435 752 7952

Local Center Available to help the Growth and Development of People with Disabilities

Logan, Utah— Local group is always looking for volunteers to help increase the support and education of people with disabilities in Cache Valley.

The Cache Employment center has a goal to provide services for individuals with disabilities in order to maximize their vocational and independent living skills. This is done by many different class and work skills throughout the days and into the years to help increase overall quality of life and social interaction on a daily basis.

Cache Employment has several contracts with large companies in Logan, Utah to assemble boxes and other tasks that can teach the students attending some of the most valuable work skills and daily life living skills.

Volunteers can always be used to help with daily work around the center as well as one on one interaction with the students; those interactions go a long ways in improving the lives of the students. Volunteers are always needed on a consistent basis, “It seems to be hard to leave once you have started the volunteer program because you really build some great relationships with the students and staff”, says the CETC.

Please come down any time to 275 West 400 South, Logan, Utah for any donation of time or resources that you can share.

Cache Employment and Training Center are willing to provide services in Box Elder and Cache Counties; at the Center, in the community, or in the home. Our services include day training, supported employment, seniors program, family support, respite, supported living, vocational evaluations, and volunteer programs. We are also licensed by the Utah Department of Human services, a qualified provider through the Utah State Office of Rehabilitation and a contracted service provider for the Division of Services for People with Disabilities.

Zane Buxton
Lead Public Relations

Press Release 3: Cause Promotion Draft

For Immediate Release:
March 2, 2010
Preston Parker, Founder
Logan, Utah
Cache Valley Area Investors Association

People can be Happy Through Financial Independence.

Logan, Utah—Local area group meets to gain knowledge on creating happiness through gaining there financial independence.

Preston Parker, founder, got the group together to meet at the Cache Chamber of Commerce every other Thursday of the month. During these meetings Parker talks a lot about the importance of finding a job that you really love and the way to get this is gaining the financial resources so you aren’t relying only on this job.

Parker says, “There are enough jobs out there that everyone should be doing something that they love.” The meetings are generally member driven and really give the group a chance to share what they know and the skills that have got them into a better financial situation. The group spends a great deal of the time in an open discussion format designed to help educate and increase the network of those that attend.

The basic structure of this group is around passive and earned income. Passive income being the revenue stream that keeps coming in even while aren’t at work and really “puts your money to work to gain independence” says Parker, is what the group wants to see everyone accomplish. The end result is to have your passive income be higher than your living expenses and really giving you the freedom of employment choices.

The group meets every other Thursday and usually has anywhere form 10-15 group members attend. Come out and learn the secrets of successful financial individuals.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.


Contact:
Zane Buxton
Cache Valley Area Investors Association
Head Communications Manager

Press Release 2: Image Managment

For Immediate Release:
February 17, 2010
Mr. James E. Muellenbach III, CEO
856-368-5968
Gary, IN
Burger Planet

Burger Chain is Now One of the Healthiest.
Jayne Petersen, trainer to the stars, now fully endorses.

Gary, Indian- Burger Planet is now endorsed by Opal Whitcombs personal trainer Jayne Petersen after a new line up of low calorie food is released.

CEO Mr. James Muellenbach has released what is considered one of the best low calorie menus around. Mr. Muellenbach said “We are now offering a great variety of options ranging from a white meat chicken breast wrapped in lettuce and apple slices for a side to minimize calorie intake yet still satisfying.”

This new menu is revolutionizing the industry while making sure to keep the cities where are chains are located happy and healthy. Jayne Petersen will be shown in several ads showing the importance of a healthy diet and some great tips on ordering smart from Burger Planet.

Another aspect to shake the fast food industry up is the offering of half orders for most popular items off the menu, so for those who like the great taste of Burger Planets ordinal meals. This will make eating out much more friendly to those on a diet.

Jayne Petersen said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Whether you are in the mood for a traditional Burger Planet burger or a low calorie option you now have everything you need in one stop.

Muellenbach I founded Burger Planet in Indianapolis, Indiana in 1934. Since then the restaurant has been committed to putting its customer’s first, while becoming one of the fastest emerging food chains. Muellenbach believes that “with the wider variety of healthy options they now offer, the restaurant will continue to grow and promote a healthier lifestyle among customers.”

Contact:
Zane Buxton
Head Communications Manager
Burger Planet
Gary, Indiana

Press Release 2: Draft

Immediate Publication

CONTACT:
February 17, 2010
Mr. James E. Muellenbach III, CEO
(878) 345-2341
Gary, Indian
Burger Planet

Burger Chain is endorsed by Jayne Petersen, Trainer of the Stars.

Gary, Indian- Burger Planet is now endorsed by Opal Whitcombs personal trainer Jayne Petersen after a new line up of low calorie food is released.

CEO Mr. James Muellenbach has released what is considered one of the best low calorie menus around. Mr. Muellenbach said “We are now offering a great variety of options ranging from a white meat chicken breast wrapped in lettuce and apple slices for a side to minimize calorie intake yet still satisfying.”

This new menu is revolutionizing the industry while making sure to keep the cities where are chains are located happy and healthy. Jayne Petersen will be shown in several ads showing the importance of a healthy diet and some great tips on ordering smart from Burger Planet.

Another aspect to shake the fast food industry up is the offering of half orders for most popular items off the menu, so for those who like the great taste of Burger Planets ordinal meals. This will make eating out much more friendly to those on a diet.

Jayne Petersen said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Whether you are in the mood for a traditional Burger Planet burger or a low calorie option you now have everything you need in one stop.

Zane Buxton
Head Communications Manager
Burger Planet
Gary, Indiana

JCOM 2310-Business Letter

February 16, 2010


Harley-Davidson Motorcycles
C/O Keith Wandell, CEO
Milwaukee, WI,
United States


Dear Mr. Wandell,

I wanted to commend your dealers on the hard work that is consistently being done to ensure the best possible customer service.

I recently went into your Saddleback Harley-Davidson dealer in Logan, UT and had one of the best experiences one could ask for from a motorcycle dealer. I was greeted by name when entering after only being in on one other occasion, this made me feel like I wasn’t just a number to this dealer. This was followed by a several minute conversation about my life and how every thing was going, without any pushy sales tactics.

After all of the pleasantries were done I was able to ask several questions about my newly purchased bike without the feeling of taking up to much of there time. Your sales man, Aaron Wilson, spent well over an hour answering questions for me about a new motorcycle that I hadn’t purchased at his store but a competitor.

With this kind of customer service and business ethic I will be certain to always purchase my following bikes from this dealer. I commend you on Harley’s attention to detail with its dealers and the great service that is provided at each of them.

Please let me know if you would like to talk more on the topic, I have attached my contact information.

Sincerely,




Zane Buxton
136 Penny Lane
Logan, UT 84341
(435) 512-4643

United Breaks Guitars

This is the perfect example of how a PR nightmare starts. Dave Carroll was sitting on a United Airline flight and watched a airline baggage handler throw his Taylor guitar around on the tarmac as it was destroyed. Carroll then went to the airline after getting his broken guitar asking for reimbursement and this is where things went terribly wrong for United. Quickly after this mess with United Dave Carroll had uploaded a video singing about his ordeal which quickly had thousands of views on YouTube.

Possibly one of the biggest mistakes the airline made was failing to create good communication internally. There was a large lack of communication between the different departments within United. As a PR professional, one should be aware of everything going on within the company- whether it is good information or bad so that you have the ability to correct it before it gets out of hand. Thus, it is essential to converse with public relations so they have a chance to “spin” the situation and avoid as much negative media exposure as possible. The internal PR group should have spent the time researching this through internal channels before it was leaked out. They should have contacted Dave Carroll and negotiated an agreement of some sort

The interesting part about this is how Carroll gave the company several different warnings that he would be writing a song and posting online yet there was still nothing done. This is when a good PR representative would step in and try to quickly correct the problem to save the company the bad press. A good PR person is very familiar with the different types of free media outlets and how quickly you can have a storm of bad PR.

Carroll’s song was everywhere in the media and he actually became famous because of this song. PR professionals should know better than anyone, the power that the internet can have on individuals. The social media influences everyone. People can interact with other people and connect on several sites such as, YouTube, Facebook, Twitter, Gmail, etc. People who work in public relations use these tools to promote a company, and thus are well aware of the fact that one single post, message, or song, can be seen by millions of people in just a short period of time. To me, it seems to be like a domino effect. If one person watches a YouTube video and writes “United Breaks Guitars” on their Facebook wall, others will follow. A good example of this is when someone sees a funny video it is quickly posted and shared among the social media sites.

United Airline should have jumped on this opportunity from the start and stopped this before it was a problem. If United would have just taken the time to call Dave Carroll and get this take care of it could have saved the company large of amounts of money and bad publicity. This is an industry that currently is struggling in the first place so it should have been top priority to try and save their image. This will make many companies realize the importance of keeping good standing and providing great customer service to all.

Press Release 1: Announcment

Immediate Publication
February 11, 2010
Preston Parker, President
Social Media Club of Cache Valley
851 N. Main St., Logan UT 84321
661-772-7537

SOCIAL MEDIA GROUP EXTENDS ITS REACHES TO LOGAN, UT.
Anyone who is Interested in Growth through Social Media is Invited

Cache Valley- Social media group expanded to Cache Valley, UT in July 2009. Group founders brought this together after a meeting in Salt Lake with other regional Social Media Clubs and saw the importance of a local chapter to help promote social media among like minded business owners.

Founder Preston Parker and other Utah State professionals brought this together to help “raise the awareness and help give social media the respect it deserves with up and coming businesses,” Preston said.

The club meets every second Thursday of the month at different locations. Preston said, “We have been changing the locations to the company/host that provides the best services and in turn we give them a ton of positive publicity.”

The next meeting will be a guest lecture by a semi-famous social media mogul who was called to Washington DC based on her personal entries in her blog. It will be held on Thurs Sept. 10, at 6:30 P.M. at Club New York located at 359 N. Main Street Logan, UT.

The official membership site is www.smccv.net where you can sign up for updates and stay current on all of the clubs meetings. Preston said, “We really want this to be set up to provide local business with a great form of free PR and show the importance of social media sights and business growth!”

Contact Preston Parker for any further questions at 661-772-7537.

Draft Press Release 1: Announcement

Immediate Publication

February 8, 2010

Preston Parker, President

Social Media Club of Cache Valley

851 N. Main St., Logan UT 84321

661-772-7537

SOCIAL MEDIA GROUP EXTENDS ITS REACHES TO LOGAN, UT.

Cache Valley- Social media group has expanded to Cache Valley, UT from San Francisco, CA in July 2009. Group Founder/President brought this together after a meeting in Salt Lake with other regional Social Media Clubs and saw the importance of a local chapter.

Founder Preston Parker and other Utah State professionals brought this together to help “raise the awareness and help give social media the respect it deserves with up and coming businesses,” Preston said.

The club meets every second Thursday of the month at different locations. Preston said, “We have been changing the locations to the company/host that provides the best services and in turn we give them a ton of positive publicity.”

The official membership site is www.smccv.net where you can sign up for updates and stay current on all of the clubs meetings. Preston said, “We really want this to be set up to provide local business with a great form of free PR and show the importance of social media sights and business growth!”

Contact Preston Parker for any further questions at 661-772-7537.

Letter to Cousin about PR.

Dear Cousin,

I wanted to take a second and shoot you a quick note about public relations and all that goes along with it. In a short definition public relations is the management of communications from a company to the public.
The great part of pr are the many different uses to motivate outside groups as well as inside employees to give all the current up to date information.
One of the most important types of PR come from the finical world when companies need to report there earnings and projected growth to the finical industry. The financial group would be in charge of compiling and distributing the info to wall street after every quarter. This information is usually put together prior to a presentation to the shareholders after each quarter.
Pr has grown quite a pit recently due to the boom in social media out puts like twitter, facebook, and blogs. This helps companies distribute information quickly and in a very cost effective manor. These social media sites also help quite a bit with isolating demographics and distributing the information in the most effective way.
Overall PR is the heartbeat of communications and really goes without saying how important it is to keep the shareholders of any company happy with undated information.

Hope this helps.

Zane